Read this doc on Scribd: WPO Presentation by Jack Kiefer
Don’t ignore the internet, invest something and test. … remember what’s old is new again. Company Overview BabyAge.com, Inc. born in 1999, is a profitable distributor and manufacturer of Infant and Juvenile Products. BabyAge achieved over 100% growth every year in its first 6 years and has built an outstanding state of the art physical and technical infrastructure. The business, including its physical, technical and human infrastructure is profitable at current run rates, and has been designed to accommodate exponential growth. BabyAge controls a 50,000 sq ft facility, and has integrated a full wireless pick, pack and ship operation utilizing its proprietary software technologies. BabyAge can triple its current run rate with the existing infrastructure. In addition, the complex has acreage to expand the existing facility by 100,000 square feet. The BabyAge founders, along with an experienced team, have extensive e-commerce, and infant and juvenile product experience. BabyAge Headquarters Background, and the convoluted path to strollers and the web: Pipe Liner Assistant Dean of Students Management Consultant Manager Electronic Publications Director of Site Production and Technology CTO VP Corporate Trading Systems CEO/Janitor/Programmer/Forklift Operator Drexel University IBM A couple failed start-ups F.A. Davis Comcast @Home iVillage Banc of America BabyAge.com Contact Jack Kiefer for additional information Jack@BabyAge.com 570-706-2450 x4201 E-commerce Sales Growth Projected: 25% Increase in sales *Source: Jupiter Research Billion s Historical trends 1994-1997 (CPM Banners Directories) Prodigy Compuserv AOL 1997-2001 (CPM Banners Directories) AOL Yahoo Web Crawler eBay Lycos AltaVista 2001-2004 (CPC) Yahoo eBay Shopping.com Bizrate.com Yahoo Stores MSN Google 2004-2006 (CPC) Google eBay Amazon Shopping Comparison Directories: SupperPages.com Maps 2006 – 2008 (Targeted CPC and CPA) Amazon eBay Google (Geo/Time Targeting) Shopping Comparison Social Media CraigsList Directories Paid Marketing Search Engines CPC: Google Yahoo MSN Shopping Comparison CPC: Bizrate (Shopzilla) Shopping.com Nextag.com PriceGrabber.com CPM: Email Banners CPA: Amazon eBay Buy.com UNPAID Marketing Search: Google Yahoo MSN PR: Press Releases New Articles Gorilla Techniques Social Media: Blog Message Boards YouTube Linked In Group Data Web Address www.ashley-insurance.com www.blissfield.com www.brooksinsurance.com www.dunbarmechanical.com www.edschmidt.com www.gladieux-catering.com www.goldstarholdings.com www.hammillmfg.com www.hinklemfg.com www.jdsteelproducts.com www.kellerlogistics.com www.kingstonhealthcare.com www.kuhlman-corp.com www.ocp-contractors.com www.plantemoran.com www.ramps.com www.snooksdreamcars.com www.soss.com www.sunfcu.org www.toledobuildingservices.com PR 3 4 3 2 4 0 1 3 0 0 2 4 3 3 5 3 5 4 2 3 Alexa N/A 26,636,190 18,388,381 11,237,721 3,199,403 18,699,043 n/a 13,897,646 4,762,395 n/a 6,697,364 5,241,032 5,319,467 n/a 595,409 863,829 4,352,539 2,365,204 10,905,418 N/A Pages 17 97 96 21 39 56 7 38 32 5 23 112 94 1 16,600 156 2 188 149 6 Links 2 2 5 1 37 1 1 1 4 0 4 11 7 0 84 9 0 17 5 1 Title Ashley Insurance Group Blissfield Manufacturing Brooks Dunbar Mechanical, Inc Chevrolet Toledo Ohio | Volkswagen Toledo Ohio … Gladieux Catering Goldstar Holdings, Ltd. Hammill Manufacturing Hinkle Manufacturing, offering complete packing … J.D. Steel Products KLG Home Page Kingston HealthCare, Ohio, Indiana, … Kuhlman Corporation …Your Success is Our Future Home Home Ramps.com Snook's Dream Cars Joseph Soss - Soss Invisible Hinges Sun Federal Credit Union Home Group Data Web Address www.centurylabel.com www.printmything.com www.pmtprofits.com www.printmyribbon.com www.phototrimmings.com www.pmtvoice.com/ printmything.wordpress.com/ PR 5 3 2 1 1 1 0 Alexa 1,409,523 381,315 815,401 1,045,688 6,799,542 9,894,871 n/a Pages 1,020 2770 47 459 61 69 23 Links 3 22 0 2 1 2 0 Title CenturyLabel.com The Speciality Printing Source Custom Labels Custom Designed Labels, … Wine Labels Custom Printed Products Your Best Source for Personalized Ribbon, Printed Ribbon Custom Label, Custom Designed Label, Tissue, … PrintMyThing PMT Voice www.BabyAge.com www.celebritybabies.info www.BabyBrand.com www.BabyStore.info www.BabyNameRegistry.info www.ParCorporation.com 6 5 3 0 0 0 31,471 97,997 281,762 2,009,828 2,373,033 1,299,212 31,800 2,250 209 22 85 3 474 430 0 64 64 0 Baby gifts: baby bedding, car seats, and furniture Celebrity Babies Blog BabyBrand.com, …get the real scoop on Baby Gear BabyStore, …get the real scoop on Baby Gear Baby Name Registry PAR CORPORTION Customer Base Parents and Expectant Parents Grandparents Other Relatives Friends BabyAge.com Vital Statistics BabyAge.com Site Statistics Unique visitors per month 500,000 Page views per month Median age Median income Existing BabyAge customers Female customers Male customers Grand parents Average order size: Customer acquisition cost: $10 3,000,000 27-34 72,000 500,000 82% 18% 18% $135 BabyAge.com Business Statistics Born Employees Cost of pick, pack & ship an order Orders shipped from warehouse Orders drop shipped Lines of proprietary code 1 Million + Gross Margins Unique SKU’s on website 15,000 + 45% + 1999 40 $.85 95% 5% …so how do I start Do something • Include your URL everywhere your phone number is printed. • Search the web and find someone in your vertical who seems to have an outstanding site. • Work with the resources that are in house to start (secretaries, assistants…) • Spend some time and money on branding, …does your site fairly represent your company and your brand. • Develop white papers and content about what you do or what you sell. • Does your site have the resources your customers are looking for • Hire college interns to help. • Use CraigsList, eBay, Affiliates, message boards, directories (business.com, squidoo). • Use multimedia if you have it. • Focus on basic SEO techniques, good title tags and meta words, develop content specifically around what is important to you and your business. • Hire more interns. • Add or change something on your site as often as possible or at least every quarter. Examples of Natural Keyword Results Examples of Natural Keyword Results Content Site in Position 1 for Wine Label Traditional PR and media is still good Every link and mention matters “It’s hard to say if this is a problem with Google or that consumers are reacting differently online,” Keifer said. He still thinks Google is the best resource to find what you’re looking for but agrees that a “shift” is occurring … -Quoted by Jack Keifer CEO. BabyAge.com The End! Question?
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